Interdisciplinary Design

La Ville En Rose

Barcelona IaaC Festical

Design Competition Entry


“La Ville En Rose” is a digital-informational utopia triggering solipsistic revery and serendipitous discovery, where public space becomes a collectively curated affair. A pink hue is cast over the scene rendering "La Ville En Rose". Site-specific content is broadcast to all participants suffusing the real space of the urban realm with a chorus of messages, photographs and video that transcends the particularity of place and history. The mysterious rose glow intrigues passers-by, and they are invited to join the network and contribute to the collective consciousness of "La Ville En Rose," an organic urban archive that projects a halcyon light over contemporary city life. Pink is the promise of happiness.