MashUp: The Birth of Modern CultureVancouver Art Gallery
Goodweather is pleased to have been commissioned to design and procure several major exhibition elements for this ambitious project.
Introductory Exhibition Text
From the moment that Pablo Picasso and Georges Braque undertook the revolutionary gesture of adding a rectangle of floral wallpaper, a newspaper headline or a scrap of sheet music to their compositions, they initiated an immediate and fundamental shift in European art.
The resulting explosion of mashup strategies employed across media and movements offers the clearest evidence of the relevance of this process to the growth of visual culture during the 20th century. From Marcel Duchamp to Jean-Luc Godard, Liz Magor to Isa Genzken, artists of diverse disciplines have adopted and reworked this creative strategy. Taking over all four floors of the Vancouver Art Gallery, this groundbreaking exhibition will offer an international survey of mashup culture, documenting the emergence and evolution of a mode of creativity that has grown to become the dominant form of cultural production in the early 21st century.
Organized by the Vancouver Art Gallery and curated by Daina Augaitis, Chief Curator/Associate Director, Bruce Grenville, Senior Curator, and Stephanie Rebick, Assistant Curator, with the assistance of an international team of contributing curators.